The UBC CLF (Common Look and Feel)

The Web is the most effective and widely used method of communication. With over 1,200 UBC websites, creating a consistent visual and predictable user experience helps our many audiences easily recognize websites as entities of the university and navigate across UBC’s web landscape.

This is achieved through the use of common tools, guidelines, and a consistent visual and interactive design framework across UBC’s websites.

The UBC CLF or “Common Look and Feel” provides the basis for a visual identity system that can be applied to all UBC websites in a consistent fashion. To obtain a copy of the UBC CLF Templates and for information on guidelines and resources, visit: http://clf.ubc.ca.