Video Production Standards

This page provides general information about video production standards. For detailed technical production specifications, please see the UBC Video Delivery Specifications (PDF).

Produce HD content using current industry standards and accepted norms and practices. A “tapeless” file format allows for smoother and easier workflows for HD production and delivery.

General Picture Quality

  • Ensure your subject is properly exposed; consider use of a light meter, zebras or on-set / camera waveform monitor.
  • Check for dirt, streaks, or marks on the lens and / or sensor.
  • Use a camera menu setup that does not excessively crush blacks or compress highlights.
  • Avoid video “noise” in shadows by controlling overall image contrast.
  • Control highlights using light modifiers (e.g. silks, nets, scrims, etc.) to avoid clipping and chroma shifts.
  • Avoid excessive moir√©, quantization noise and / or digital artifacts by using professional HD codecs.
  • Avoid the “rolling shutter” characteristics of CMOS sensors; use CCD sensors for fast action capture; otherwise keep camera moves smooth and consistent.
  • Avoid patterns and stripes (e.g. wardrobe, set decor, etc.) that create noticeable horizontal or vertical aliasing.

General Audio Quality

  • Capture audio using professional and correctly placed microphones keeping background noise to a minimum and avoiding peak distortion.
  • Correctly position lavaliere microphones to achieve maximum fidelity and avoid clothing noise.
  • Audio must be free of clicks, noise, and hum.
  • Audio levels must be appropriate to the scene portrayed without excessive dynamic range.
  • Audio levels must be continuous and smoothly mixed.

General Delivery Standards

  • Picture should be “broadcast legal”.
  • Avoid excessive black crushing and / or highlight compression. Colours, especially skin tones, should be consistent through the program. Avoid heavily graded images including the overuse of vignettes, grads, and preset effects such as bleach by-pass, etc.
  • Two-channel audio must be appropriately balanced and free from phase differences (which can create audible cancellation in mono).
  • The audio must not show dynamic and / or frequency response artifacts as a result of noise reduction or low bit rate coding systems.

Content Specifications

  • Content must be consistent with all university policies, including the communication and discrimination and harassment policies, the statement on respectful environment, and the brand standards outlined on this site. Use of footage, still photography, music, and any assets owned by others must be with written permission or licensed appropriately to ensure copyrights are respected.
  • Programming that is intended for broadcast on free or paid television or online or in-flight advertising, or to be distributed on ubc.ca or central UBC-branded video-sharing services such as YouTube, Vimeo, etc., is subject to a Quality Assessment Review (QAR) by Communications and Marketing. Please send a link of the draft video to comm.marketing@ubc.ca.
  • Part of the QAR involves a review of all clearances and third-party agreements, including music licenses, stock footage licenses, and talent releases. These must be supplied to Communications and Marketing before the program can be released for distribution. In certain instances, UBC will require the producer to acquire Error and Omissions (E&O) insurance at their expense with UBC named as the insured.