Resources and Standards for Unit Advertising

In order to achieve specific objectives, individual units may choose to purchase their own advertising. All university advertising, whether coordinated centrally or by individual units, must adhere to Policy 112: Advertising and UBC Brand standards. Consistency helps to ensure that all university advertising enhances UBC’s reputation as a Tier One, global research university.

A collection of print advertising templates have been created which can be customized by individual faculties and units. The templates are available in a wide variety of sizes as well as colour and black & white versions. Template files are flexible enough to incorporate sub-identities and can be downloaded here. If you have any questions about working with the templates please contact Communications and Marketing at comm.marketing@ubc.ca.

Advertising messages should reinforce the university’s brand attributes and all university ads must include a full UBC Signature (with the full university name spelled out) or UBC unit signature.

Where possible, the UBC Brand Typography should be used, and the colour palette should include UBC Blue and white, and then UBC Grey or any additional unit specific colour. The new print ad templates make it easy for faculties and units to incorporate their own identifying colour.

We are happy to provide advice and feedback on unit advertising drafts before they run. Please email them to comm.marketing@ubc.ca with as much advance notice as possible to ensure that we are able to respond ahead of your deadlines.

Units are free to negotiate advertising purchases on their own. However, if you require advice or assistance with media planning and buying, Communications and Marketing can assist and / or connect you with the media buying arm of our agency of record.

When purchasing advertising, please keep in mind Supply Management’s policies on purchases and the advertising exemption to PO requirements.