Visual Device: Ripple Effect

The ripple effect is a core visual device for UBC sustainability, intended to help communicate our story in a simple, creative and inspiring way.

The term ripple effect was coined by educational theorist Jacob Kounin: “One small change can create a ripple effect that leads to greater changes with profound impact.”

In our sustainability efforts at UBC, one small change can create a ripple that leads to greater changes on campus, in our local community and, ultimately, around the world. It speaks to a convergence of ideas and conceptual integration.

The visual concept of the ripple creates a fluid expression across diverse media in graphic, photographic and video form, immediately identifying the content as sustainability-related. 

Ripple Effect Mark

The graphic representation of the ripple effect depicts the intersection of three sustainability perspectives: economic, environmental and social. The ripples carry static animation, with the larger set of rings being the first drop and the smallest being the most recent.

UBC Sustainability ripples


Ripple Effect Imagery

Ripple effect imagery, both static images and 3D motion animations, has been created for download. The 3D motion ripples correspond and align with the three rings of the static ripple effect images.

Ripple Final tri2-300dpi