The Look of UBC Sustainability
Sustainability is a unifying and inspiring concept that brings together a great deal of the work we do at UBC. Significant successes in both our academic and operational efforts illustrate UBC’s global leadership in sustainability.
Given these successes, we have a powerful opportunity to tell our sustainability story through the development and delivery of a cohesive communications strategy.
To support our collective efforts, we have developed specific sustainability criteria, a creative platform and downloadable assets that support university-wide sustainability communications, ensuring a consistent, compelling and integrated approach.
We also know that when our external audiences see UBC sustainability, they don’t differentiate between our internal units, programs and departments. With the creation of a simple visual device and sustainability signatures, it immediately identifies the content as UBC sustainability, raising the profile and credibility as a university-wide theme.
The UBC sustainability visual strategy was designed to:
- Share the UBC sustainability story in ways that engage and inspire target audiences.
- Reflect “Tier One” quality through messaging and creative.
- Align with the UBC Brand.
- Scale across diverse print and digital media channels.