Centennial Campaign Identity Guiding Principles

The following principles should guide your application of the Centennial campaign identity.
If you have any questions about these guidelines, please contact comm.marketing@ubc.ca.

1

The Centennial is a grassroots celebration, so please use the identity on your communication materials throughout the Centennial period. The identity does not need to be restricted to Centennial-specific activities; it can also be used on materials that help raise awareness of the fact that UBC is celebrating its 100th year.

2

To the extent possible, the Centennial campaign identity should be restricted to materials in-market during the 2015/2016 academic calendar (specifically September 30, 2015 to May 31, 2016).

3

The Centennial campaign identity should not replace the core UBC identity. The Centennial campaign identity is a companion identifier element that should be used alongside the core UBC signature or faculty unit signatures.

4

The Centennial identity should not be used on permanent items such as plaques and permanent signage unless they are commemorating a Centennial-specific activity, event or item.

5

The Centennial identity elements presented in this document have been carefully considered and approved by various UBC groups. Adaptations of the Centennial campaign identity are not permitted under any circumstance.

6

The Centennial campaign identity should never be paired with the UBC’s Coat of Arms and the Motto. Any requests for permission to use the UBC Coat of Arms should be directed to comm.marketing@ubc.ca.