Standard “About UBC” Text

One of the ways we can tell a more consistent story about UBC is for everyone to use similar text when describing the university. To that end, we have created two sets of standard text that describe UBC; one that is informational, and one that is inspirational.

About UBC: Informational Version

The University of British Columbia (UBC) is one of North America’s largest public research and teaching institutions,and is consistently ranked among the world’s 40 best universities. Surrounded by the beauty of the Canadian West, it is a place that inspires bold, new ways of thinking that have helped make it a national leader in areas as diverse as community service learning, sustainability and research commercialization. UBC offers more than 58,000 students a range of innovative programs and attracts $519 million per year in research funding from government, non-profit organizations and industry through over 8,000 projects and grants.

About UBC: Inspirational Version

The University of British Columbia (UBC) is a global centre for research and teaching, consistently ranked among the 40 best universities of the world. Surrounded by the beauty of the Canadian West, UBC embraces bold new ways of thinking that attract exceptional students and faculty. It is a place where innovative ideas are nurtured in a globally connected research community, providing unparalleled opportunities to learn, discover and contribute in one’s own way. UBC is a place of mind.