These messages are related to the UBC Brand Platform’s values and are used here to guide the way we write about this place and all that distinguishes UBC.
- Globally Respected: truly reflective of a Tier One institution ranking among the top 35 universities worldwide, UBC is esteemed and accomplished
- Bold: our approach to learning and problem-solving is daring and audacious, encouraging bright minds to tackle difficult questions and take on tough challenges
- Open: we are welcoming and supportive, providing an environment that fosters new ideas, critical thought and innovative approaches
- Adventurous: tied to the pioneering mentality of the west coast and the inspiring, rugged outdoors of our campus locations, we embrace a sense of courageous critical thinking; this curiosity should challenge and lead us to open doors into new and unexplored territory;
- Fun: our approach to openness and trying new things should always be as engaging, bold, interactive and memorable as possible
- Globally Aware: we are inclusive and intercultural, striving for awareness and understanding on a global scale
- Connected: we are globally engaged and integrated, forging strong ties with the communities we serve locally, nationally and internationally;
For simple, short and on-message promotional copy, we will often use this:
UBC is an inspiring place, where open thought and open speech can open doors to thinking that can change the world. UBC is a place of mind.
UBC is a Tier One international research-intensive university that, better than any other, offers a fresh, open environment that provides the freedom to learn, discover and contribute in one’s own way.