Motto

UBC’s motto is Tuum Est. This translates to “it is yours” or “it is up to you.”

Most universities have a Latin phrase tied to the institution’s traditional crest or coat of arms. While university mottos have been replaced or phased out over the years, the message behind “it is yours” still resonates and is intentionally reflected in the key messages and writing the brand. That being said, the motto or “it is yours” should not be used to replace the university’s tagline “a place of mind.”