Brand Elements

The UBC Brand visual identity consists of core elements that include the Logo1, Wordmark,2 and the Tagline3 a place of mind. These core elements combine to form the institutional UBC Brand Signatures.

The university visual identity program also includes institutional guidelines for colour4 and typographythat define the relationship of these elements in order to communicate across print and digital channels in a powerful and consistent manner.

The appropriate use of these elements enhances the university’s reputation, leverages quick recognition and demonstrates both organizational purpose and accountability to diverse university stakeholders. Formal UBC Brand guidelines for use also prevent other parties from trading improperly upon the university’s reputation or infringing upon its trademarked assets.