Communicating a wide range of messages across UBC’s diverse audiences is a challenging task. It requires both a sound communications strategy and an integrated visual identity program in order to maintain integrity across diverse print and digital channels.
The main communication goal is to provide a consistent and engaging Tier One user experience across UBC’s many touchpoints.
Informed by the UBC Communications and Marketing Strategy and Place and Promise: The UBC Plan, the UBC Brand Visual Identity System provides direction for marketing and communications staff, designers and consultants who are responsible for translating the university’s key messages across a diverse spectrum of print and digital channels that target the university’s local, national and international audiences.
A strong program will ensure that all UBC communications reflect the university with the consistency, effectiveness and visual integrity required to build UBC Brand equity. The goal is to meet UBC’s excellence by sharing UBC’s unique stories.