What We Call Ourselves

Consistent nomenclature plays a critical part in the university’s identity system. By using the official name of the university, we build greater recognition not only throughout B.C and Canada, but worldwide.

University Name

The University of British Columbia

Campus Identifiers

Major UBC Campuses

  • Vancouver Campus: When referring to Vancouver, please indicate “UBC’s Vancouver campus” (vs. Point Grey and UBCV).
  • Okanagan Campus: When referring to the Okanagan, please use “UBC’s Okanagan campus” (vs. UBCO).

Use only in cases where there is a need to distinguish between the two campuses. Where there is no need to contextualize, use UBC or The University of British Columbia.

UBC Sites

  • UBC Robson Square: UBC’s downtown Vancouver presence
  • Great Northern Way Campus: This site is located southeast of downtown Vancouver


Web/Domain Naming Conventions

See Domain Guidelines for website / domain name guidelines.