Sub-Brands

In a decentralized environment such as a university, units and faculties see their areas as unique. However, most units don’t need a unique visual identity or logo, except those marketing to external audiences (e.g. Chan Centre for the Performing Arts, Museum of Anthropology, UBC Bookstore).

The UBC logo and associated UBC Brand hold the greatest visual equity, brand recognition, and, ultimately, globally recognized reputation. This is the most advantageous visual association for any unit, although there are a handful of strong sub-brands that have been grandfathered and require a distinct visual identity (e.g. UBC Thunderbirds).

All UBC sub-brands must follow the same university-wide mandates as set out for web, digital, print-based communications, and stationery under the UBC Brand guidelines.

UBC Botanical Garden and Centre for Plant Research

But we want our own logo
Unless you have a distinct need to generate revenue, UBC units are respectfully requested not to create a new sub-brand or logo. If you feel this is needed, you must be granted prior approval. Please contact comm.marketing@ubc.ca.

My unit is unique – how can I tell our story?
There are many ways to highlight your unit and tell your story. A brand (and sub-brand) is made up of much more than a logo—it incorporates a unit’s values and ideals, descriptive words, imagery, colours, and design, and, most importantly, the experience audiences have—or expect to have—when they interact with your unit. Review About the UBC Brand to explore how these elements can be adapted for your area.

We encourage units to explore, highlight, and showcase their stories through writing, design, photography, and the variety of tools described below. This is just an overview; please visit each section for detailed information about how you can use these tools.

You can use the attributes set out by the UBC Brand and the commitments and values in Place and Promise: The UBC Plan to guide the key messages that support your unit’s strategic plan. We have a section on writing and a writing style guide to guide your efforts.

Most units do not need a unique logo. But we recognize the need to visually show how your unit’s name fits with the UBC Brand. We have developed an expandable system that will highlight your unit’s name while maintaining its alignment with the equity and reputation of the UBC Brand. UBC Brand Unit Signatures

Business cards
While the front is standardized for university-wide consistency, the back of UBC’s business cards can be printed (for an extra charge) with your unique visual identity or design. Please note, if you do not have your own unit logo, please do not create one for this purpose. Please visit the stationery ordering portal for more information.

UBC stationery

Letterhead
While the top margin is standardized for university-wide consistency, the bottom of all letterhead can be printed (for an extra charge) with your unique visual identity or design. Please note, if you do not have your own unit logo, please do not create one for this purpose. Please visit the stationery ordering portal for more information.

While the top Web Common Look & Feel (CLF) header and bottom footer are standardized for university-wide consistency, they can be customized with colour. The interior web region is also yours to develop. Please visit the CLF pages for more information.

Theme Options

The UBC CLF offers 4 colour theme options for the Brand Identity Header.

Option 1: White on Blue

Generally used for executive units and UBC’s top-level sites, the White on Blue is a good option for units that need a strong university brand presence. For the Unit Name background color, units can use the UBC grey or their own unit color if they have chosen one (see specifications).

Option 1: White on Blue without unit color

Option 1: White on Blue with UBC grey, large and small screens. View working template

Option 1: White on Blue with unit color

Option 1: White on Blue with unit color, large and small screens

Option 2: White on Grey

White on Grey offers a more neutral tone and is recommended for UBC’s administrative units. For the Unit Name background color, units can use the UBC blue or their own unit color if they have chosen one (see specifications)..

Option 2: White on Grey without unit color

Option 2: White on Grey with UBC blue, large and small screens. View working template

Option 2: White on Grey with unit color

Option 2: White on Grey with unit color, large and small screens

Option 3: Grey on White

Grey on White is the most neutral theme and works well for units with a strong sub-identity. The soft colours shift the focus to the content rather than the Brand Identity elements. For the Unit Name background color, units can use their the UBC grey or their own unit color if they have chosen one (see specifications).

Option 3: Grey on White, no unit color

Option 3: Grey on White with UBC grey, large and small screens. View working template

Option 3: Grey on White with unit color

Option 3: Grey on White with unit color, large and small screens

Option 4: Blue on White

Blue on White offers the same advantages as Option 3 and works well for units with a strong sub-identity. For the Unit Name background color, units can use the UBC blue or their own unit color if they have chosen one (see specifications).

Option 3: Blue on White, no unit color

Option 4: Blue on White with UBC blue, large and small screens. View working template

Option 3: Blue on White with unit color

Option 4: Blue on White with unit color, large and small screens

Through a simple publication bar, units can maintain a visual connection to the university without compromising on colour, design, or photography.

 

Publication Bar Example