Distinguishing Our Brand

UBC’s Brand, a place of mind, was developed over a two-year consultative process (2007-09) that engaged students, faculty, staff, alumni, friends, and donors. The challenge: to discover what makes UBC unique.

The process wasn’t about creating a new logo. It focused on articulating the big idea about UBC that encapsulates the sense of energy and possibility on our campuses.

Feedback consistently identified three strengths about UBC:

  • UBC’s high-performing, self-actualizing students
  • UBC’s globally influential research
  • UBC’s location in the West, a unique, almost pioneering mentality that results in a sense of unusual openness to fresh, new ways of thinking and tackling tough questions.

Many participants emphasized UBC’s environment of openness that has helped create a dynamic sense of place no other university can claim.