Brand Checklist

Is My Project “On Brand”?

This page provides a handy checklist to help you ensure that your project is consistent with the guidelines on this website. By following these guidelines, you help create university communications that are consistent and reflect a Tier One research university.

UBC Communications and Marketing is happy to review your project for brand compliance and/or provide a brand briefing for agencies you may be working with. Please send your questions and mock-ups or drafts for feedback to sure to provide us with at least 48 hours lead time to review before any deadlines you may have. Please also keep in mind that the earlier you involve us in your project, the earlier we’ll be able to help you catch any issues before you incur delays or costs with your agency, print company etc.

Project Checklist

Visual identity

See more on the Visual Identity System.

Writing About UBC

See more on Writing the Brand.

Print Publications

  • Are you highlighting stories that reinforce the university brand attributes?
  • Where possible, have you incorporated brand typography and colours?
  • If you are producing a bound, multi-page document, have you included the publication bar on the cover without altering it or adding information to it?
  • If your project is a smaller print piece, have you included a full UBC signature or unit signature on the cover, with sufficient clear space?

See more on Publications & Print Materials.

Website Common Look & Feel (CLF)

See more on Common Look and Feel (CLF) Web Standards.

Social Media

See more on Social Media.


  • Are you telling stories, profiling people, and showing visuals that reinforce the brand attributes?
  • Have you closed out your video with a brand video tail, or unit specific video tail?
  • Have you followed the production checklist and standards?

See more on Video.


  • Before doing/paying for a new shoot, have you searched the UBC image database to see if photos that already exist meet your needs?
  • Have you obtained a signed Consent to Use of Image form from all individuals clearly identifiable in your photos?

See more on Photography.


See more on Advertising.


See more on Stationery.

Signage & Public Realm Materials

  • Have you used the digital signage brand templates to create your digital signage content?
  • Are you meeting the minimum 5% brand content requirement on your digital signage channels?
  • When creating new signs, are you using the current UBC logo (old two colour yellow/blue versions should no longer be used) and following all other signage guidelines?

See more on Signage & Wayfinding and Digital Signage / Displays.