About our Brand

UBC ranks among the top universities worldwide, but what are the factors that have propelled this growth? What is UBC’s story?

The UBC Brand is a big idea about the university that was developed with the UBC community over a two-year period (2007-09). The resulting concept reflects the emotional response people have to the university, that this place is unlike any other: UBC is a place of mind.


Need Help?

UBC Communications and Marketing is available to consult on a wide variety of brand issues, from overall brand management to print design to web and social media. See About Communications and Marketing for more information.